How well do you communicate with your horse boarders?
There is so much talk about social media these days and its ability to stay in touch with those you already know as well as creating new business connections. This post is suggests a few ways horse boarding farm owners can use ‘local media’ to connect with their boarding and lesson customers.
It has been stated that nearly 80 percent of all business will either come from or be directly influenced by word of mouth. So it seems reasonable to say that taking great care of your current customers has a tremendous influence on the attraction of future customers to your farm.
Staying in touch with your customers is key to keeping them at your farm. What better way to do this than use a simple software solution that does exactly that? By investing just twenty minutes or less each day you can:
• Update your customers on the daily maintenance of their horse
• Keep them informed on their horse’s training progress
• Link them to training or lesson videos and upload photos of their horse in action
• Instruct clients on a plan to improve their current lessons and
• Most important – let them know how well they are riding
I recently read an article in Equestrian Professional, which summed up quite a bit of the importance of staying in regular touch with customers:
“The last thing you say matters, because its the first thing your client gets asked!
For your student, the “how was your lesson?” question is often a loaded one. It can cause them to assess themselves as a rider and without the ability to explain what they did well; this simple question can erode a rider’s confidence as they try to examine and then to convey “how they rode”.
To compound the problem, when a rider is unhappy or confused about how they performed, what started out as a friendly “how was your day?” type conversation can turn into a “why am I (or you) paying for this?” argument, during which your student must defend their largely inexplicable and expensive sport to their family or friends. “ read more…
So even if you don’t subscribe to LaRaedo and find out how easy it is to stay connected with your customers, be sure to take the time TODAY and let you customers know how much you appreciate them and how well they are progressing.
Remember that keeping your current customers happy is one of the most effective ways of obtaining new customers. What ways do you use to keep everyone informed of their riding skills and how well you cared for their horse today?
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