Moving Ahead in the Horse Business
Change in any business is necessary and healthy for it to survive and grow. Taking the next step and trying something new can sometimes create doubt, procrastination and fear. What if we try it and we fail? What if we don’t attain the results we want?
Lisa Derby Oden, owner of Blue Ribbon Consulting, wrote an article called “Grow or Die: How Change Affects Your Horse Business” and she really nailed it.
Doing business the same way we’ve always done can keep things moving along at a fairly smooth pace. But over time, the way the world does business shifts, and new ideas and opportunities to move in a different direction may be the difference between flourish or famish.
Lisa states
Have you built “change” into your business? You’ve built a reputable business on solid tradition, but have you also provided a mechanism for change as needed?
Trying something new and different means having to make a shift in the current process and the way things are done today. You may have to train your staff and inform your customers of the new changes and that might take some time and they may even initially resist.
But often times, the pros far outweigh the short-term, getting-outside-your-comfort-zone cons. If you look beyond the current status quo and make even small changes, it is very possible to bring in more revenue than ever imagined possible.
It doesn’t take much, just a bit of refocusing of your energy and being open to thinking outside the box. Be creative. The horse industry is changing as business in general is changing, and who knows, you could be the one to start tomorrow’s newest trend. It’s worth the effort and if it doesn’t work out, you can always fall back on the same old, same old.
So what are you doing to move forward in your horse business?
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