I have been reading a lot lately on the Internet about business branding. It is interesting to me that branding is also a term used often in the farming and livestock business. Wikipedia defines branding as ‘A technique for marking livestock so as to identify the owner’.


In many ways, livestock branding is similar to business branding. Branding in essence represents the company. It puts a ‘label’ on the overall company so that anyone that comes in contact with that brand knows who they are dealing with. Product branding in business is basically a method used that creates an immediate mental picture of exactly what the business represents.

In an article in Stable Management Magazine written by Lisa Derby Oden entitled ‘Who Are You?’ she states -

“Branding highlights qualities and characteristics about your stable that make you unique or special. Building your brand will follow a path of business evaluation and discovery. It is an intentional process that requires time, thought and research. This is well worth it in the long run, because you’ll be prepared to implement your marketing in a cohesive way that will have meaning to your prospects and clients.”

Branding is the impression people get when they view your business. It isn’t just one thing like your logo but a combination of everything you do. It is the information they see on your website, or the signature on your e-mails. It is also includes how you connect with your customers and meet their needs with your product or service.

Now more than ever, the horse farm business needs to be remarkable and offer something that their competitors don’t in order to develop and become more recognized. Thus creating their own special company brand that stands out above all other farms in the area.

What was used to attract boarders or lesson clients not too long ago is pretty much the norm today on all horse farms. It is becoming more important to find something that will attract customers to their farm rather than just offering the same as the farm down the road.

What is your horse business doing today to help develop the brand that your customers will remember and talk about with their friends?

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