Have you ever stood up in front of a room full of people and ask how everyone was doing and you heard a few ‘Okays’, ‘Great’, may be a ‘Could be Better’. Well that’s when you generally say it again and this time with emphasis ‘How are you Doing!” and then you get a much louder response with more enthusiasm.

That is exactly what I am going to do with the next round of this contest because we need more enthusiasm, aka more comments! I’m thinking that maybe I needed to be more clear on what I was asking everyone to do.

What I Need from You:

We are going to run the contest for another five days, starting today thru August 21. I am calling all horse boarders and those that take riding lessons to comment below on what you see as the Wow! Factor at the farm that you spend your time and money.

Because the winner of the contest will receive a signed book by the author Ronaye Ireland called ‘How to Find Trouble Free Horse Boarding Even if you are New to Horses’, I am requesting comments from the boarders and lesson customers side of the horse farm business.

What is the “Wow!” Factor?

The “Wow!” Factor is that unnamed quality in a product or service that elicits a “Wow!” from the customer the first time they encounter it. Examples of a “Wow!” might be –

• One private lesson after every tenth lesson

• Refer a friend and receive one-month free board

• Half-price on all trailering to specific shows

It’s whatever it may take for the customer to have that feeling of “Wow!” what a great deal for me!

So please leave your comments below and let’s find out what your Wow! Factor experience has been at the farm you hang out with!

Simply click on the ‘comment’ button which will open up all of the comments that people have already provided, add your name, website (if you have one) and comment away …..

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Are you ready for another cool contest? This one will last five days starting today, ending on Sunday, August 15. The winner will receive a fabulous and informative book called “How to Find Trouble Free Horse Boarding Even If You Are New to Horses” written and signed by Ronaye Ireland.

Ronaye’s book will raise your awareness and help you become better informed before making that commitment to a horse-boarding stable to care for your horse. The book also has some great information to help horse boarding farm owners improve areas that may be what their current and future customers are looking for in a horse-boarding farm. You’ll discover things like:

• How to choose the horse-boarding style that suits your lifestyle
• How to uncover hidden costs and build a realistic budget so you can afford to keep your horse
• How to avoid a $500 vet bill by paying attention to this safety hazard you never thought would be a problem

How to Enter the Contest

To enter the contest, simply add a comment below describing what you think is the best “Wow!” Factor a horse boarding farm business can provide their customers today. It can be from your own personal experience or from ideas that you may have that would be a great benefit for horse farm owners. The winning name will be chosen randomly using random.org.

What is the “Wow!” Factor?

The “Wow!” Factor is that unnamed quality in a product or service that elicits a “Wow!” from the customer the first time they encounter it. Examples of a “Wow!” might be –

• One private lesson after every tenth lesson
• Refer a friend to board at your farm and receive one-month free board
• Half-price on all trailering to specific shows

It is whatever it may take for the customer to have that feeling of “Wow!” what a great deal for me!

What is the “Wow!” Factor in your business? What keeps your customers happy and talking about your horse farm? When competing for business in a struggling economy, “good enough” is not good enough.

What does your horse farm do that is unique and not like any other horse farms in your area? Sometimes it is hard to tell because that “Wow!” Factor often happens when you are not even around. What are your customers saying about your horse farm when you are not around?

I know of one really great way to get your customers talking about the “Wow!” Factor of your farm. Try LaRaedo Horse Farm Software, which allows customers to log in and see how well their horse is being cared for, how training is improving or how lessons are going. With this type of communication and putting the customer first, they will not only be impressed, they will also be telling other horse boarders how innovative and proactive your farm is in maintaining their horse.

So be sure to leave a comment below for a chance to win an extremely useful and informative book that can be read now and referred to time and time again. The lucky winner will be announced on August 16. Good luck!

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