Contest Time – Tell Us the Wow Factor in Your Horse Farm Business!
Are you ready for another cool contest? This one will last five days starting today, ending on Sunday, August 15. The winner will receive a fabulous and informative book called “How to Find Trouble Free Horse Boarding Even If You Are New to Horses” written and signed by Ronaye Ireland.
Ronaye’s book will raise your awareness and help you become better informed before making that commitment to a horse-boarding stable to care for your horse. The book also has some great information to help horse boarding farm owners improve areas that may be what their current and future customers are looking for in a horse-boarding farm. You’ll discover things like:
- How to choose the horse-boarding style that suits your lifestyle
- How to uncover hidden costs and build a realistic budget so you can afford to keep your horse
- How to avoid a $500 vet bill by paying attention to this safety hazard you never thought would be a problem
How to Enter the Contest
To enter the contest, simply add a comment below describing what you think is the best “Wow!” Factor a horse boarding farm business can provide their customers today. It can be from your own personal experience or from ideas that you may have that would be a great benefit for horse farm owners. The winning name will be chosen randomly using random.org.
What is the “Wow!” Factor?
The “Wow!” Factor is that unnamed quality in a product or service that elicits a “Wow!” from the customer the first time they encounter it. Examples of a “Wow!” might be –
- One private lesson after every tenth lesson
- Refer a friend to board at your farm and receive one-month free board
- Half-price on all trailering to specific shows
It is whatever it may take for the customer to have that feeling of “Wow!” what a great deal for me!
What is the “Wow!” Factor in your business? What keeps your customers happy and talking about your horse farm? When competing for business in a struggling economy, “good enough” is not good enough.
What does your horse farm do that is unique and not like any other horse farms in your area? Sometimes it is hard to tell because that “Wow!” Factor often happens when you are not even around. What are your customers saying about your horse farm when you are not around?
I know of one really great way to get your customers talking about the “Wow!” Factor of your farm. Try LaRaedo Horse Farm Software, which allows customers to log in and see how well their horse is being cared for, how training is improving or how lessons are going. With this type of communication and putting the customer first, they will not only be impressed, they will also be telling other horse boarders how innovative and proactive your farm is in maintaining their horse.
So be sure to leave a comment below for a chance to win an extremely useful and informative book that can be read now and referred to time and time again. The lucky winner will be announced on August 16. Good luck!
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I’m not a horse farm owner, nor do I know anything about horses; at the same time, my wife is a horse lover and owns several horses. I’ve become aware of the “Wow!” factor that’s ~missing~ from our neck of the woods: a decent horse boarding facility. There are boarding facilities around here, perhaps even decent ones, but my wife won’t use them because her schedule affords her no time to look in on them. At the field by her folks’ place, at least she knows they’re relatively safe. But wouldn’t it be great if there were a boarding facility that offered a way for her to look in on her horses remotely, say, over the internet? I don’t need to own a horse farm or even know anything about horses to be able to grasp the value of the LaRaedo product! Wow!
Black River Dressage has consistently produced, and shown top quality prospects. We have a very keen eye for young horses and can direct the discriminating buyer to the best match possible. We offer friendly, knowledgeable dressage instruction with a low stress approach. There is a real need for teachers who have the ability to help a student truly learn why a horse does what he does, and how to address it, while at the same time instilling confidence in the rider. We can help to fill that need with patient, fun, (yes I said fun!!!!) dressage lessons.